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    How are AI and Mobile Experiences Transforming the Sports Industry? logo

    How are AI and Mobile Experiences Transforming the Sports Industry?

    26 February 2024 I 18:00-20:30 CET
    Reshaping fan engagement and tactical decision-making
    In-person networking drinks reception at MWC | Nobu Hotel, Barcelona
    View Gallery

    Presented by
    Partner logo
    In Partnership with
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    Join us on the sidelines of MWC Barcelona

    On the football pitch, tennis court, and beyond an unprecedented amount of data and insights are powering a new wave of AI in the sports industry. The technological advancements are quickly overhauling everything from how fans engage with their favourite sports to the way those very teams and clubs make tactical decisions. Performance can be monitored in real-time, and insights into opposition weakness, player strengths, and many other factors can now be used to gain a competitive edge. And much of that is powered by mobile applications and digital platforms. The sporting industry must develop a proactive strategy to take advantage of AI in order to continue growing the multi-billion-strong global fan base across different sports.

    Organised by the Financial Times in partnership with IBM on the sidelines of MWC Barcelona, this evening event will explore how AI is driving the way teams and players optimise tactical decision-making and engage with fans. This event will convene MWC attendees from the tech and telco industries to engage with how AI and technology will impact the future of the sporting industry.

    World-Class Business Leaders and Speakers

    speaker image
    EZ
    Elias Zamora Sillero
    Chief Data Officer
    Sevilla FC
    speaker image
    KF
    Kevin Farrar
    Head of Sport Partnerships
    IBM UK
    speaker image
    JE
    Javier Espinoza
    EU Correspondent
    Financial Times

    Key Discussion Points

    Using AI to Engage with Fans

    How is AI redefining the way that sports clubs, teams and players interact with fans? How does this differ across different sports? Where are AI-powered fan experiences headed next?

    How is AI Changing Tactical Decision Making

    To what extent can AI enhance managers' and coaches' ability to analyse and generate tactical suggestions? Does this completely redefine the parameters for maintaining a competitive edge?

    See the agenda

    We’re Here To Help

    Speaking Opportunities

    Amrit Harrar
    amrit.harrar@ft.com 

    Sponsorship Opportunities 

    Click here for more information


    Frequently Asked Questions

    Click here for everything you need to know
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